Shopping today has changed.
And so has how we pay for what we need.

Now's the Time to Pay Later.


Art Director: Sohee Cho
Senior Art Director: Yuri Kim
Copywriter: Dan Isaacs

Creative Director: Tristan FItzgerald


Get existing and new PayPal consumers to select Pay Later when checking out with PayPal by providing customers with Pay in 4.

Young people, in particular, expect the brands they use to support them not just to get the things they need, but also to be there to help them improve their own behaviors and protect them if they get into trouble.

To encourage engagement, financial services brands must display empathy and understanding, and this is especially true in times of great uncertainty such as the current COVID-19 crisis.

Animated GIFs for Paid & Owned Channels


We crafted illustrations exploring the verticals of fashion, beauty, and electronics.

paypal illustration, fashion, bnpl, pay in 4, sohee cho
paypal, art direction, graphic design, sohee cho, beauty

Landing Page

iPhone mock up of PayPal Buy Now Pay Later Landing Page by Sohee Cho

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