Shopping today has changed.
And so has how we pay for what we need.

Now's the Time to Pay Later.

Team

Art Director: Sohee Cho
Senior Art Director: Yuri Kim
Copywriter: Dan Isaacs

Creative Director: Tristan FItzgerald

Brief

Get existing and new PayPal consumers to select Pay Later when checking out with PayPal by providing customers with Pay in 4.

Young people, in particular, expect the brands they use to support them not just to get the things they need, but also to be there to help them improve their own behaviors and protect them if they get into trouble.

To encourage engagement, financial services brands must display empathy and understanding, and this is especially true in times of great uncertainty such as the current COVID-19 crisis.

Animated GIFs for Paid & Owned Channels

Illustrations

We crafted illustrations exploring the verticals of fashion, beauty, and electronics.

paypal illustration, fashion, bnpl, pay in 4, sohee cho
paypal, art direction, graphic design, sohee cho, beauty
BNPL-Illustration-Beauty-2
BNPL-Illustration-Electronics

Landing Page

iPhone mock up of PayPal Buy Now Pay Later Landing Page by Sohee Cho

Onsite Banners

BNPL_OnsiteBanners_Login_0000_Login-Direct
BNPL_OnsiteBanners_Login_0002_Login-Aspirational

Other Works

RoundhouseUX/UI

ScarletUX/UI

MentorConnect AppUX/UI Design

Prospect E-mail CampaignE-mail Marketing

Web DesignWeb Design

Judy Chicago PostcardsGraphic Design

Guide to Perfect SkinGraphic Design

Bean to BarAdvertising

Menu DesignGraphic Design

Film ProjectsVideo Filming & Editing

PeoplePhotography

Hit me up!

sohcho@gmail.com

Hit me up!
sohcho@gmail.com

Sohee Cho © 2020

Sohee Cho © 2020